Eric Hanford, Centrio Consulting’s Founder & Executive Director, has delivered billions in sales revenues for market leading companies like Covidien, Baxter, & Genzyme and private consulting clients through marketing, branding, and business development strategies for almost two decades. Owing to his decisive, principled leadership and commitment to utilizing innovative technologies and tactics for B2C and B2B, Eric is well regarded for bringing quality products to market that are competitively positioned and address “the voice of the customer.”
As a Senior Marketing Manager for Covidien, Eric led the creation of a customer-centric strategy that resulted in overachievement of their revenue and earnings budget. A proactive, early-adopter of technology, he dramatically improved the customer experience on several Covidien product lines by pioneering imaging iPad apps. Eric’s early career, developing managed care on a national scope (44 states), taught him how to partner with physicians, hospital CEOs, and boards to understand their goals. This experience led to his being recruited by Baxter Healthcare to focus on their end-stage renal disease business when reimbursement was thought to be moving from Medicare to commercial payment. Eric managed peritoneal dialysis during his tenure with Baxter before being recruited by a former colleague to Genzyme Genetics to manage their prenatal testing program and launch an industry-first Internet reporting system.
A teacher and mentor at heart, he thrives on ongoing professional development and leveraging this to take his game to the next level and adapt to marketing trends, new technologies, and changing regulations. Eric earned his MBA and Master of Public Health from Illinois Benedictine College, Master of Science in Management and Organizational Behavior from Benedictine University, and an Executive Scholars Certificate of Marketing from Kellogg School of Management. He has taken additional marketing and management courses from University of Chicago Booth School of Business, Harvard professors, and professional associations. Eric enjoys sharing his expertise in strategic marketing, including segmentation, targeting, and extracting pertinent information from data and using it to formulate an effective course of action. He’s also known for motivating those he works with cross-functionally.
Growing up with a love of team sports, Eric has coached kids and adults, is a fan of University of Michigan football, and supports academic success and character building through perseverance. Eric currently resides in Greater St. Louis with his wife, daughter, and two dogs.