Companies are prioritizing resources and expecting departments to accomplish more with less. Marketing initiatives and budgets are being scrutinized more now then ever. Being able to successfully utilize data to support the decision making process, measure results and justify further investment has become essential. I have been involved in … [Read more...]
Value-Based Marketing: A Tool for Every Company
November 11, 2013 By Leave a Comment
Is your company looking to maintain or increase margins in a competitive environment? Would your company like to better insulate its customer base? Is your sales team spending too much time reacting to competitive threats? Most companies would answer yes to one or more of those questions. A tool every company should look at implementing is a … [Read more...]
Can Great Marketers be Great Across Industries?
October 9, 2013 By Leave a Comment
Can a successful marketer in one industry be successful in another? Can someone who markets B2B market also be successful in B2C? Can an individual who markets $1.00 widgets be as successful marketing $1,000,000 widgets. Can someone who has marketed services her whole career switch over and market tangible products? These are all questions that … [Read more...]
10 Traits of a Great Marketer
October 2, 2013 By 1 Comment
In a recent discussion I was asked by someone, in my opinion, what traits do a great marketer posses? Throughout my professional career as well as my academic studies I have been fortunate to interact with a lot of good marketing individuals but I had never really thought about what traits differentiate the good from the great. So I decided to go … [Read more...]
Segmentation and Targeting to do More with Less
September 23, 2013 By Leave a Comment
As many organizations are looking at ways to improve profitability, they are asking their employees to do more with less (a.k.a. fewer employees and fewer dollars. At the same time, markets are becoming crowded with competitors, products are becoming more commoditized, and customers are asking their vendors to be more than just a supplier of a … [Read more...]