Companies are prioritizing resources and expecting departments to accomplish more with less. Marketing initiatives and budgets are being scrutinized more now then ever. Being able to successfully utilize data to support the decision making process, measure results and justify further investment has become essential. I have been involved in … [Read more...]
10 Traits of a Great Marketer
October 2, 2013 By 1 Comment
In a recent discussion I was asked by someone, in my opinion, what traits do a great marketer posses? Throughout my professional career as well as my academic studies I have been fortunate to interact with a lot of good marketing individuals but I had never really thought about what traits differentiate the good from the great. So I decided to go … [Read more...]