In today’s business environment, where you are faced with doing more with less, effectively segmenting and targeting customers is an essential step towards improving revenue and effectively focusing internal resources.
To deliver results, Centrio’s approach begins with partnering with clients to clarify and define their business objectives and desired outcomes. We assess your customers to understand their behaviors and decision-making drivers, then combine that with internal and external data. After a thorough analysis, segments and targets are generated that align with the objectives and outcomes that were identified at the outset of the project.
Contact Eric Hanford, Centrio’s Executive Director, to discuss your segmentation challenges and how Centrio can help.